Motivational letter - why it is important and how to write it

Motivational letter - why it is important and how to write it

Have you ever been in a situation where you found a dream job advertisement for which you have all the necessary qualifications, and yet you were not selected nor invited for a job interview? This is increasingly common nowadays since the unemployment rate is high, which means that the supply-demand relationship is not in balance. Sometimes it is not enough just to be qualified for the job and to have a well-written CV. You need to go a step further and show extra effort and ambition to the potential employer. Therefore, it is important to write a motivational letter when applying, which will present you in the best light.  

In the following text, we will introduce you to the term ''motivation letter'' and give you tips on how to write it as a professional. 


What is a motivational letter? 
A motivational letter is an accompanying document used when applying for a job. Its purpose is to present your qualifications, professional skills, and most importantly your sincere ambition and desire to work in the company or in the position for which you are applying for. This document should present to your potential employer your qualities, interests, and aspirations and move you one step closer to employment. 


Check out some of the motivational letter examples by clicking here.


How to write a motivational letter? 
Since a motivational letter is your added value in the hiring process, it must be written correctly. Writing a motivational letter is not an easy task and takes time, but luckily in the text below are some very useful writing tips that will make your job easier. 

  1. Make a draft 
    To make sure that your motivational letter contains all the necessary elements, before you start writing, make a draft in which you will answer the following questions: 
    1. Why do you want to work in that company? 
    2. What do you like about the position you are applying for? 
    3. What are your benefits and why do you think you would be a suitable candidate for a certain position? 


  1. Write an introduction and conclusion
    In the introduction, as the name suggests, you need to introduce yourself to your reader and get his attention. Address the reader with respect and a formal tone since this is still a professional document. Nevertheless, try to be concise and concrete, but not monotonous in your presentation. 

On the other hand, in the conclusion, you should summarize your intention to address and ask the reader to consider your application for the open position.  Don't forget to thank the recipient for taking the time for reading your motivational letter and to encourage him to contact you for any potential questions. 

  1. Read the final version 
    Before you press ‘send’, make sure that you have included everything you wanted in your motivational letter, also, that your spelling is correct and that you have eliminated all grammatical errors. Only when you are sincerely satisfied with your effort, forward it to the desired employer.  


We hope that this article was useful to you and that you learned something new from it. We wish you good luck in the further employment process. 


Jelena Kovacevic 

Senior Career & Internship HR Recruiter